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What is a Record Pool? Record pools are exclusive “DJ Only” membership clubs that service their members with promotional music on a subscription basis, weeks in advance of commercial release dates. The primary purpose of a record pool is to BREAK NEW MUSIC!!! We are the record label ears to the streets and our business is “grass root” promotions. Record companies utilize pool deejays to promote new artist(s) and releases in centralized region(s) or area(s) to help increase the exposure of that particular artist single or album/CD. These deejays’ work the streets and are classified as mobile, club or radio mix show deejays and some use mix tapes as a form of promotions.
It’s virtually impossible for record companies to find every deejay in every market; therefore they have liaisons such as Ground Zero. It is our job to receive the music serviced by the record companies, catalogs, and distributes it to the deejays. They review it, play it, chart it and report back to the record companies by the way of “feedback sheets”. The record companies use the information in its marketing and promotional activities for each release. We also are capable of sending feedback to radio, retail, magazines and other industry sources.
For this service, the deejays pay a monthly fee and must report “feedback” sheets of the songs to Ground Zero along with a top 20 play list bi-monthly or monthly depending on Ground Zero’s service schedule.
Ground Zero members collectedly play a key role in creating the “buzz” on the streets for labels upcoming releases by “breaking it first”. To break new music is not; waiting until our brothers and sisters on Radio have played the song and then decide to play the same song. Please! Do not wait for the song to become a hit; it’s our responsibility to break new music FIRST! Normally releases are received 30-60 days prior to becoming available to commercial radio and music stores.
  By definition, “Break new music” means playing it first for your market audience. Introduction it by name and title, then let your audience get use to hearing it. Be consistent in playing this new music before the radio and videos shows. Keep in mind that people love music.