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What is a Record Pool? Record pools are exclusive “DJ Only”
membership clubs that service their members with promotional music on a
subscription basis, weeks in advance of commercial release dates. The
primary purpose of a record pool is to BREAK NEW MUSIC!!! We are the record
label ears to the streets and our business is “grass root” promotions.
Record companies utilize pool deejays to promote new artist(s) and releases
in centralized region(s) or area(s) to help increase the exposure of that
particular artist single or album/CD. These deejays’ work the streets and
are classified as mobile, club or radio mix show deejays and some use mix
tapes as a form of promotions.
It’s virtually impossible for record companies to find every deejay in every
market; therefore they have liaisons such as Ground Zero. It is our job to
receive the music serviced by the record companies, catalogs, and
distributes it to the deejays. They review it, play it, chart it and report
back to the record companies by the way of “feedback sheets”. The record
companies use the information in its marketing and promotional activities
for each release. We also are capable of sending feedback to radio, retail,
magazines and other industry sources.
For this service, the deejays pay a monthly fee and must report “feedback”
sheets of the songs to Ground Zero along with a top 20 play list bi-monthly
or monthly depending on Ground Zero’s service schedule.
Ground Zero members collectedly play a key role in creating the “buzz” on
the streets for labels upcoming releases by “breaking it first”. To break
new music is not; waiting until our brothers and sisters on Radio have
played the song and then decide to play the same song. Please! Do not wait
for the song to become a hit; it’s our responsibility to break new music
FIRST! Normally releases are received 30-60 days prior to becoming available
to commercial radio and music stores.
By definition, “Break new music” means playing it first for your market
audience. Introduction it by name and title, then let your audience get use
to hearing it. Be consistent in playing this new music before the radio and
videos shows. Keep in mind that people love music. |
