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Ground Zero will subscribe to what we call the 4R formula of street
promotions:
1. Release break it first and create a buzz.
2. Reinforce play it in conjunction with the radio.
3. Rejuvenate give it a second wind when its no longer
considered hot or a top 40 hit.
4. Remix to creatively remix the music using original or remixed
tracks to create a new musical art form. |
