HGRP will subscribe to what we call the 4R formula of street promotions:    1. Release – break it first and create a buzz.    2. Reinforce – play it in conjunction with the radio.    3. Rejuvenate – give it a second wind when it’s no longer considered “hot” or a top 40 hit.    4. Remix – to creatively remix the music using original or remixed tracks to create a new musical art form.